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Fractel - Uluru
Project type
Textile Design, Illustration
Date
October 2024
Introducing the L-Series ULURU Legionnaire Hat, a nod to adventure, community and the natural beauty of one of Australia’s most iconic landmarks.
Sam Buchwald came to us with an epic idea—running a DIY backyard ultra around Uluru, from sunrise to sunset, with a close-knit group of friends. I had a lot of fun designing this one and with some bakc forths and extensive research on one of Australia's most incredible landmarks the colourways and subtle Uluru illustrative print this fully bespoke design came to life for an unforgettable day on the sacred lands of the Anangu people.
Together, Sam and his crew of 13 ran an incredible 755km collectively, with many hitting their longest distance yet!
