Fractel - Flow State Capsule

One of the projects I worked on with Fractel Running was the Flow State Capsule - Designed to celebrate the effortless momentum of the run. The limited edition collection featured the M-Series Cap with customised woven patch on the front and two CT-Series Tees, built from a lightweight, jersey spun recycled polyester fabric. The campaign was showcased through a short video I edited for social media engagement and amplifying the flow state experience for customers.